April 12, 2013 Featured Food

Written by:

Lauren Patrick is a native Southerner and the editor of Pretty Southern.com. She’s a member of the Atlanta Blogger Network and Atlanta Food Blogger Society. #LovetheSouth #GoDawgs Follow Lauren on Twitter

If y’all are fishing for a good brunch spot in Atlanta, get ready to be sucked in hook, line and sinker. Lure, an upscale bait shack in Midtown, has a fabulous offering from 11 a.m. to 3 p.m. every Saturday and Sunday. Executive Chef David Bradley’s creative menu features signature coastal cuisine and is a refreshing change from the typical brunch fare. Bradley, formerly the chef de cuisine at Ecco, oversees the kitchen at Lure. Bradley has worked with Fifth Group Restaurants for more than a decade. His passion for sourcing and preparing amazingly fresh seafood and his love of seasonal produce is definitely reflected in the menu at Lure.

The weekend menu is broken down into five parts including sharable snacks, soups & salads, biscuits, mains, and sides. Here’s a taste of what y’all can expect on for delicious brunch entrees:

· Lobster benedict: fresh lobster, poached eggs and sauce cardinal (featured above)
· Hangtown fry: egg crepes filled with leek, spinach and bacon and topped with fried oysters
· Carolina gold rice porridge: warm buttered shrimp, grilled pork belly, ginger, aged soy, scallions, and slow-cooked egg
· Dulce de leche French toast: served with muscadine syrup and toasted almonds
· French horn mushrooms a la plancha: soft polenta, eggs, pumpkin seeds and aged balsamic ($11)

Not in the mood for brunch? Opt for Lure's delish fish n' chips


In addition to these items, Lure favorites like the River View Farms burger and the fried oyster slider trio are also offered to ensure a wide range of options for every appetite.

Of course, brunch is a perfect excuse to imbibe in a well-crafted libation. Try the delicious bourbon-based Breaking & Entering to kickstart your weekend. Lure also offers prosecco on tap for just $6 a draft, and there are even punch bowls available (ranging from $40-$80) for your whole party sip on. Especially now that spring time is arrived, the gorgeous patio nestled on crescent avenue is a pretty spot to soak up the sun while sipping a cool drink.

No brunch is complete without a cocktail!

Lure is housed in the space where Vickery’s Crescent Avenue Bar & Grill was formerly located. This particular spot holds a special place in the hearts of the restaurant’s partners. Fifth Group Restaurants’ history began in Midtown with the opening of South City Kitchen (right down the block on Crescent Avenue) almost 20 years ago. Lure’s opening signifies Fifth Group Restaurants’ successful expansion over the past two decades and the company’s commitment to Atlanta’s Midtown neighborhood.

Lure is located at 1106 Crescent Avenue NE in Midtown. For more information, check out Lure’s website, Like them on Facebook, and follow them on Twitter. While y’all are it, follow Pretty Southern too. Special thanks to Melissa Libby & her team for contributing to this article.

Leave a Reply

Your email address will not be published. Required fields are marked *