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Giving back is easy during Breast Cancer Awareness Month; but now in the coming holiday season, it is also easy to forget the important message behind the pink to promote breast cancer awareness, share information on the disease, and provide greater access to screening services. Breast cancer is the most common form of cancer among women in the United States, other than skin cancer, and is the second leading cause of cancer death in women. In 2011, there will be over 230,000 new cases of invasive breast cancer diagnosed. The chance of a woman having invasive breast cancer some time during her life is a little less one-in-eight. Right now there are more than 2.5 million breast cancer survivors in the United States according to the National Cancer Institute. So when you see pink products from almost every major brand, which donate a portion of their proceeds to a breast cancer foundation, or pink NFL wristbands and shoes, remember that the goal is to raise awareness and money for the millions of women and men affected by this disease. Bob Steele Salon in Atlanta recognizes the importance of cancer research and providing support to those affected by breast cancer. For this reason, Bob Steele is donating 10% of its proceeds from all Redken and Pureology products sold and every pink Hairdreams flash strands sold to the Susan G. Komen Foundation. (What’s a flash strand, you may ask? It is a natural alternative to normal highlights, which adds color, fullness, and volume to your hair.) Another way Bob Steele has supported the community is by hosting a cut-a-thon to benefit the CHRIS Kids organization, which provides mental health treatment, stable living environments, education, counseling, life skills, and advocacy for children in need in metro Atlanta communities.

Bob Steele Owner & CEO Amanda Hair

The event was held this fall Bob Steele’s Atlanta Post Riverside location. Shampoo, haircut, and blow-dries were $25, with 100% of proceeds going to CHRIS Kids. Stylists donated their time and considerable talents to a great cause, and Bob Steele clients poured through the doors to show their support for the children CHRIS Kids serves. The event raised over $1,200 for CHRIS Kids and awareness for a significant cause. “We are thrilled to be able to give back to our community and support CHRIS Kids,” says Amanda Hair, salon owner. “We all work to strengthen our own families, and it is an honor to have this opportunity to raise money for those who are suffering.” According to the Metro Atlanta Task Force for the Homeless, “Atlanta is the poorest city in the U.S. for children – more children in Atlanta are in poverty than in any other city.” CHRIS Kids, rooted in the values of creativity, honor, respect, integrity, and safety for kids, works to serve children who have been abused, neglected, or abandoned by their families. Join Bob Steel Salons in making a difference in the lives of so many by coming in to the salon or donating online to the Susan G. Komen Foundation or CHRIS Kids. Click here for more information on the Susan G. Komen Foundation, visit, and on CHRIS Kids.

Eun Jung Decker is a freelance writer for Bob Steele and Lift PR, whose work has appeared in the International Herald Tribune and The Honolulu Star-Bulletin.