• 26th Annual Jeffrey Fashion Cares – An Unforgettable Evening of Fashion and Philanthropy 

    26th Annual Jeffrey Fashion Cares – An Unforgettable Evening of Fashion and Philanthropy 

    Arbiter of style, Jeffrey Kalinsky, creator of two namesake boutiques in Atlanta and Manhattan, celebrated 26 years of Jeffrey Fashion Cares Atlanta on Monday, August 27, 2018.

    2018 Jeffrey Fashion Cares (photo by Ben Rose)

    PHOTO CREDIT BEN ROSE

    The annual fashion forward and philanthropic event was once again hosted by Event Chairs Lila Hertz, Jeffrey McQuithy and Louise Sams.  A sold-out evening, Atlanta’s most notable gathered in Phipps Plaza in the heart of Buckhead to enjoy a high-energy cocktail reception and silent auction followed by a live auction and runway show featuring Kalinsky’s style selections from high-end designers including Celine, Christian Dior, Givenchy, Calvin Klein, Dries Van Noten, Sacai, Saint Laurent Paris, Balenciaga, Christian Louboutin and Manolo Blahnik. Kalinsky is also set to open his first West Coast location in Palo Alto.

    2018 Jeffrey Fashion Cares (photo by Ben Rose)

    PHOTO CREDIT BEN ROSE

    The 26th anniversary of Jeffrey Fashion Cares benefitted Susan G. Komen Greater Atlanta, the Atlanta AIDS Fund (AAF), and the Medical University of South Carolina. Over the course of its history, Jeffrey Fashion Cares has raised more than 15 million dollars for its beneficiaries.  For more information, visit jeffreyfashioncares.com.

    2018 Jeffrey Fashion Cares (photo by Ben Rose)

    PHOTO CREDIT BEN ROSE

    A special thank you to the 2018 sponsors including: Host of the Night – Phipps Plaza; Toast of the Night – Nordstrom; and Presenting – Blue Sky Agency, eventologie, Jeffrey Atlanta | New York, MAGNUM Co., and The Tavern at Phipps.

  • Q & A with Daren Wang – “The Hidden Light of Northern Fires”

    Q & A with Daren Wang – “The Hidden Light of Northern Fires”

    Daren Wang is not a native Southerner but his roots run deep.

    daren wang southern author hidden light of northern fires

    Wang is the author of The Hidden Light of Northern Fires. While this is his first novel, he has a unique vantage point on what makes a successful story since he served as the executive director of the Decatur Books Festival for 12 years (he’s also the founder).

    Before launching the festival, Daren had a 20-year career in public radio, both national and local. He’s also written for the Atlanta Journal-Constitution, Paste Magazine, and Five Points magazine, among other publications.

    Editor’s note — I could gush on about how much I loved The Hidden Light of Northern Fires, but instead y’all can read my Amazon book review.

    Daren and I were introduced by a mutual connection, Decatur’s own Susan Wietsma. We connected over coffee at Dancing Goats on a hot summer morning where we talked about writing, the South, and the state of our world. He was kind enough to let us publish some of our Q&A on Pretty Southern.

    Read on to learn more about Daren Wang and The Hidden Light of Northern Fires.

    Tell us your story and what led you to the path of writing your first novel.

    “I grew in the little rebellious hamlet where the book is set, hearing stories about how the town had seceded from the Union. The firemen all wore patches that said ‘Last of The Rebels’. People always talked about our house, and once, the local news came and did a story about it being part of the underground railroad. The weight, the uniqueness of the story didn’t strike me until I’d come south and spent a lot of time with Southern authors. After I found an oral history of the Willis family, the people who built the house, I started researching and eventually had to write.”

    What’s the elevator pitch for your book?

    “In the only secessionist town north of the Mason Dixon, a young woman risks everything to run a stop on the Underground Railroad.”

    Your home is in Decatur where you founded the Decatur Book Festival. What do you see for the future of your city and the South?

    “Decatur has so much going for it. I think it’s going to grow and prosper moving forward, but I think some of what makes Decatur unique will be lost. Of course, that’s the story with so much development these days.”

    How has the Southern literary scene changed over the years?

    “The term ‘Southern Writer’ gets fuzzier every day. In the 1960s, the defining list of Southern writers was so clearly Southern, there was no question: Faulkner, O’Connor, Welty, etc. You just knew. Today, the term gets applied loosely. I wrote a book about a young woman on a farm 15 miles from the Canadian border in Western New York, and it is largely considered a Southern Novel. If something is rural, people think of it as Southern.”

    “I’m not sure what Southern means anymore.”

    What advice would you give to an aspiring writer? Would you share some of your secrets to success?

    “Your first draft will suck. They all do. Get in the chair and write, then rewrite, then rewrite again. The difference between you and a great writer is the work. The number one writing skill is patience.”

    What are your favorite books / who are your favorite authors?

    “Marquez’s One Hundred Years of Solitude looms large, along with Frazier’s Cold Mountain and O’Connor’s A Good Man is Hard to Find. Chuck Rosenthal’s The Loop Trilogy is the funniest thing I’ve ever read, and heartbreaking too. Natasha Trethewey’s Native Guard. Ask me again tomorrow, and I’ll have a different list.”

    You have an incredible, eclectic taste in music that’s showcased in the mixtape you put together for The Hidden Light of Northern Fires. What inspired you to publish this and share it with your readers?

    “I grew up a vinyl junkie and ran record stores for years. Songwriting, as much as anything, inspires the sentences I write, and the way I tell stories. I planted dozens of little musical nuggets, you might call them ‘Easter eggs’, throughout the novel. I wanted to give credit to the source of so much of went through my head as I wrote.”

    Who are some of those folks you’d like to give shoutouts to?

    “I’ve got a long list of acknowledgments in the book, but this week, I want to give a shoutout to Julie Wilson, who took over for me at the helm of the Decatur Book Festival. She’s done a great job wrangling that, and I’m really proud of the work she’s done.”

    What comes next? What are your goals for 2018 and beyond?

    “I’ve been tooling around with the next novel, but the structure, the spine of it just came clear to me over the last week or two. I’m hoping to settle in and get this next one written.”

    The Hidden Light of Northern Fires is now available in hardcover, paperback, Kindle and audiobook via Amazon. Keep up with Daren by following him on Twitter. And while you’re at it, follow Pretty Southern, too. #LoveTheSouth.

  • A Barrel of Chefs Takes Over City Winery for Giving Kitchen

    A Barrel of Chefs Takes Over City Winery for Giving Kitchen

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    It’s no surprise that Atlanta’s restaurant community will step up when it comes to giving back. On Monday, September 24, 2018, notable personalities from popular Atlanta restaurants will join forces at City Winery for a Barrel of Chefs, a dynamic evening filled with eating, drinking and giving back.
    Nick Anderson

    Hosted by Executive Chef Nicholas Anderson of City Winery, the event will benefit Giving Kitchen and feature a five-course dinner created by the combined talent of chefs:  Hector Santiago of El Super Pan; Andre Gomez of Porch Light; George Brooks of Botiwalla; Brad Smallwood of The Mercury; Jonathan McDowell of Nine Mile Station; Andy Gonzales of Steinbeck’s Ale House; Woody Back of Table & Main; Chris Wilkins of Root Baking Co.; Arnaldo Castillo of Minero; Christian Perez of City Pharmacy; and Shay Lavi of Rozina Bake House and Coffee.

    The welcome reception will kick off at 6:30 p.m. with dinner beginning at 7:30 p.m. The guided experience also includes a specialty craft beer and beer cocktail by Second Self Beer Company, hand-selected City Winery wines made by Atlanta’s only winemaker Travis Green, coffee by Dancing Goats Coffee, and much more.

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    “With Chef Nick leading the way, it’s clear City Winery is serious about community engagement, care for restaurant workers and being a curator of culinary excellence in Atlanta. We’re so grateful to be involved, and we can’t wait to break bread with some of the best chefs in Atlanta,” says Bryan Schroeder, Executive Director, Giving Kitchen.

    Furthermore, tickets to a Barrel of Chefs at City Winery are $150 per person for ages 21 and up and available for purchase at citywinery.com/atlanta   The direct ticket link is HERE.  All proceeds benefit Giving Kitchen.

  • Grant Park Conservancy’s 135th Birthday Bash and Auction

    Grant Park Conservancy’s 135th Birthday Bash and Auction

    It’s time to celebrate Atlanta’s oldest park, because on Friday, August 24th from 7 p.m. to 10 p.m. the Grant Park Conservancy is hosting the official 135th birthday bash in honor of Grant Park.

    Kicking off the festivities before the 16th annual Grant Park Summer Shade Festival set for Saturday, August 25th and Sunday, August 26th, the high-energy party hosted by The Beacon Atlanta will feature cocktails, delicious bites, a DJ and dynamic silent auction boasting an array of items including sports paraphernalia, getaways, tasting experiences, and much more.

    Photo Jul 27, 12 38 02 PM

    All proceeds from the event will benefit the Grant Park Conservancy, a non-profit, membership-based organization with a mission of protecting, enhancing and preserving the park while planning for its future needs and uses.  Tickets are on sale now starting at $35 for ages 21 and up and available for purchase at www.gpconservancy.org/events-programs/grant-park-birthday-gala-silent-auction.  For more information about Grant Park’s 135th Birthday Bash or to learn more about the Grant Park Conservancy, visit www.gpconservancy.org.  

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    After the Birthday Bash, the Grant Park Conservancy invites music and art lovers to the Grant Park Summer Shade Festival presented by The Beacon Atlanta. The two-day, fun-filled festival on Saturday, August 25th and Sunday, August 26th will once again feature an impressive lineup of live music throughout the weekend on two stages in addition to an expansive artist market, Kids Zone, 5K run, and a dedicated VIP area. Open to all ages and free to attend, the 16th annual festival will also have a diverse selection of local food trucks with offerings for all tastes, cocktails, craft beer and more.  For the most up to date information, visit www.summershadefestival.org. 

  • Grace Cunningham Falls in Love with the Boy Next Door

    Grace Cunningham Falls in Love with the Boy Next Door

    Vivienne Grace Cunningham was the youngest daughter of Caroline and Randy Cunningham.

    Named after her great-grandmother, Vivienne, everyone called her Grace. It was a trend started by her older sister, Kate (the middle Cunningham child) whose full Christian name is Georgia Katharine Cunningham. As the youngest of the three Cunningham girls, Grace earned the nickname ‘Angel Baby’ for her sweet features and cherub-like disposition.

    Unlike her two blonde sisters, Grace looked the most like their daddy with the same auburn curls and bright blue eyes. Grace was a true little sister, being six years younger than her oldest sister, Macy, and four years younger than Kate. She was several grades behind her sisters, although they all attended Magnolia Academy, one of Atlanta’s premier private schools. The only home Grace has ever known is in Atlanta’s most affluent neighborhood. Grace was just a baby when her family moved from Marietta to their big house in Buckhead.

    The Angel Baby didn’t realize the world of privilege she was brought into, and how hard both her parents had worked to make a name for the Cunningham family. Grace simply knew that she was happy and loved her family very much.

    She grew up beloved by others. Everyone who ever met Grace said she was “just the sweetest” and “such a little Southern belle.” It was her mama Caroline’s best friend, Birdie Roberts, who bequeathed her the nickname of Angel Baby. Birdie and her husband, Trey, lived next door and had four sons—Jake, Caleb, Wesley, and Christopher—who were all about the same ages as the Cunningham girls. Grace and Christopher were in the same grade together, as were Kate and Wesley.

    One summer, when they were all at the country club pool together, Grace overheard Birdie say to her mama, “I hope one of your girls marries one of my boys.” Grace was only a little girl and not interested in boys yet, so she kept swimming without much thought.

    Until one day, when she was in the eighth grade, Vivienne Grace Cunningham fell in love with Wesley Wade Roberts.

    Although Grace had known the Roberts family since she was a baby, it wasn’t until a fateful day in spring when she realized Wesley was the man of her dreams.

    Grace had been invited to her first boy-girl party. When Mama Caroline heard from Birdie that Chris was invited to that same party Grace was also attending, she and Birdie came up with the brilliant idea of carpooling. They agreed Wesley would drop the kids off and Kate would pick them up later.

    At this point, Kate and Wesley were seniors at Magnolia Academy and both had their own cars. They were about to graduate then go off to college. It was a warm early spring evening, and the sun was starting to set as Wesley’s old Bronco came chugging up the Cunningham’s driveway.

    His car was lifted, raised up on muddy tires. Grace thought, “I shouldn’t have worn a skirt,” since she was going to be riding in that contraption. She glanced down at her patterned sundress with its Lilly Pulitzer flowers, hoping the inside of the car was cleaner than the outside.

    “Hey Grace,” Christopher Roberts said as he jumped out of the front seat to help her hop in the back. It as the first time she and Chris had been in the same car together. He was cute in his own right with his floppy brown hair and amber eyes. All the Roberts boys were good looking, and Grace was already a bit nervous to share a car with her cute classmate.

    “Hi there,” she replied climbing into the truck. She settled into the old fabric seat, trying to ignore the slight mildew smell.

    Then Grace saw Wesley Wade Roberts, smiling at her from behind the wheel. The butterflies in her stomach had a fit.

    “Hey Grace,” Wesley beamed. Grinning at her from ear-to-ear, she was drawn to his smile, a set of white, square teeth. She’d never seen any boy smile like this before. The only slight imperfection was a teensy gap between his two front teeth, to learn about this sort of deformations Click this link. That made him look rugged, even more dashing, and then there were dimples, tan skin, freckles, the hint of a beard—really peach fuzz—from not shaving for a day or two.

    Sweet Jesus, he looked so fine. And then Grace looked into his eyes: these blue-gray-hazel eyes which reflected the baby blue polo he was wearing. A dirty UGA cap covered his wavy blonde hair which curled naturally at the ends tucked behind his ears.

    “Sorry about the smell,” he said. “I went camping last night and forgot to roll the windows up before it rained.”

    “Oh it’s fine,” she said as her heart fluttered. Grace was apprehensive to say anything more because she had the most hideous braces. This was before the days of 360dentalcare when every adolescent kid was forced to wear chunky metal on their teeth for at least a good year.

    Dentistry is one of the oldest medical professions, dating back to 7000 B.C. with the Indus Valley Civilization. However, it wasn’t until 5000 B.C. that descriptions related to dentistry and tooth decay were available. Learn more from local expert dentists using the link.

    “Buckle up kids, and I’ll get y’all to your party. I’ve got my own event to attend this evening. Mom said to call Kate when you’re ready to be picked up, but if you need me I’ll swing back by.”
    “Nah, Wesley, we’re good,” Chris replied.
    Grace wanted to shout, “Take me with you!” Instead, she quietly wished she was going to his party.
    “I’m really sorry about the smell,” Wesley said turning around to face her. “If you roll your window down it will help but it might mess up your hair.”
    “It’s okay,” Grace said, taking a hairband from her wrist to pull back her long auburn curls. She rolled down her car window, taking in the fresh Georgia spring air. Pollen season had passed and the night was fragrant with fresh pine and blooming flowers. Grace stared at the back of Wesley’s driver’s seat the whole five minutes they cruised through Buckhead to that party. Her eyes were fixated on the way those blonde curls popped out beneath the bottom of Wesley’s baseball cap.

    When they arrived at their friend’s house, Chris popped from the front seat calling “Thanks, Wes,” as he bounced out of the Bronco. Grace took her time unbuckling her seat belt.
    “You got that?” he asked smiling.
    “Um, yeah,” she blushed. Looking up at him grinning at her in the rearview mirror. He made her flush even harder. “Thanks for driving us.”
    “Not a problem,” he smiled. “Be good and have fun.”

    She didn’t want to leave him. How had Wesley gotten so cute without her ever knowing? But what was up with him telling her to “be good” like a big brother? Would he always only think of her as little Grace, the Angel Baby?

    That night at the party, as all the other eighth graders gathered around for spin-the-bottle, Grace found herself on the back deck of her friend’s house, looking up at the stars and wishing that Heaven would see fit for her to see Wesley again.

    This was in April, and in May, Wesley graduated then went off to the University of Georgia. Even though Athens is only about sixty miles from Atlanta, Grace thought it might as well be a different planet. Her sister Macy was already a junior at UGA and she barely came home except for a few times a semester. The only time she’d see Macy is if her parents went up for a football game in the fall and they’d all tailgate together. Grace hoped she could convince Mama and Daddy to buy season tickets with the Roberts, or for Daddy’s business for Cunningham Construction, but that never happened.

    For the next four years, Grace loved Wesley from afar. She’d barely see Wesley except on the rare occasions he was home for the holidays or met up with the Cunninghams for a tailgate in Athens. When he was home during the summer, Grace spent as much time as possible at the country club where she’d scour for his figure on the golf course, or lay for hours by the pool hoping he would make an appearance.

    Alas, if Wesley did, he would always be too far out of reach. It’s not like Grace could try to flirt with him as he swam across the pool, not with Mama Caroline sunbathing next to her. Or if she was riding in Daddy Randy’s cart around the golf course and spotted Wesley across the green, it would take every bit of restraint in her not to dart across the grass to give him a hug.

    When Wesley did see Grace, he’d always make polite conversation. Afterall, he’d practically grown up with the Cunninghams. Wesley would give Grace a big grin showing off those rows of perfectly square teeth. His hazel eyes that always seemed to reflect whatever color Polo shirt he was wearing: navy, forest green, or even steely silver. Wesley’s eyes had Grace’s heart.

    But when a girl is under the age of eighteen, society doesn’t take kindly to the idea of her chasing after an older college boy. Heavens, though, he was all Grace ever wanted in a guy. Her affection for Wesley is why she’d never had a boyfriend, even though she was now a senior and about to graduate from Magnolia Academy. No other guy could measure up to Wesley Wade Roberts.

    Grace had grown up to be as pretty as Macy and nearly as smart as Kate, although not as pragmatic. Other boys would ask Grace out and, as politely as she could, she’d turn them down. Grace had earned the reputation of being a prude but she didn’t care. Her heart only pined for Wesley. But she didn’t tell a soul. Over the years, she kept wishing on the stars to be with Wesley and this secret stayed in the deepest place of her young soul.

    This perplexed Mama Caroline who wondered why Grace hadn’t had a boyfriend yet. When Macy was Grace’s age, Daddy was practically having to beat them away, and Lord knows how many boys Macy had gone through while at UGA. But not the Angel Baby. She just wasn’t interested in any other guy, much to Daddy Randy’s delight.

    By her calculations, Grace wasn’t sure when she’d ever be able to be in the same city with Wesley again. But then, by God’s grace, during the spring of her junior year, she heard from Birdie that Wesley would have to take a ‘victory lap’ to do a fifth year of college. Grace could finally be together with Wesley in Athens, away from Mama and Daddy, and start her own life with the boy she’d longed for.

    Knowing it would take good grades to get into UGA, Grace studied as hard as she could to make straight A’s. It was one of the sole reasons now that Grace wanted to go to Athens, for the promise of being with her handsome Wesley. She nailed the SATs and gained early admittance to UGA. Grace sailed through her senior year on cloud nine, for soon she would be heading to Athens and reunited with her love.

    While all this was happening in Grace’s world, her sisters were off having their own adventures.

    Macy had won Miss Georgia but didn’t even place in the national competition. After she’d graduated from UGA, Macy moved to New York to become a Rockette. Much to their parents’ delight, Macy was dating the son of Georgia’s governor, Campbell Brayden. Mama had told Grace she thought Campbell would propose soon.

    Kate had gotten into Georgia’s Institute of Technology, studied abroad in Europe for a year, then graduated with her undergraduate degree from in three years. Now she was finishing up her master’s at Tech and wasn’t even twenty-two. The same fall Grace was applying to UGA, Kate was taking the LSAT with hopes of attending an Ivy League school.

    And then, right after Thanksgiving, it was about eight a.m. when the phone rang in the Cunningham’s kitchen. Grace was wrapping up her breakfast and closest to the phone. She hit the speaker button and with a mouth full of biscuit saying, “Hello, Cunningham residence.”
    “Hey, Grace, good morning. It’s Campbell.”
    Grace about spit out her biscuit. “Oh, hi!” She wasn’t expecting it to be Macy’s boyfriend so early. “How are you? Is everything okay?”
    “Yes ma’am. Sure is. Any chance your daddy is around? There’s something I need to talk to him about.”
    “Yeah, one sec.” Grace finished chewing and swallowed hard on a big bite, knowing she shouldn’t be talking with her mouthful.
    “Daddy!” she called upstairs through the foyer. “Campbell’s on the phone for you.”
    “Comin’!” Randy hollered back. Grace listened, waiting for Randy to pick up the other end.
    “Hey Campbell, everything okay?”
    “Yes sir, all is well. I’m actually going to be in Atlanta today and wanted to see if I could stop by the house or your office to talk to you about somethin’.”
    Grace was intrigued but knew she probably shouldn’t be listening.
    “Angel Baby,” her daddy said, “If you’re on the other end, you can get off now.”
    “Ok, sorry.” Grace clicked off.

    About a minute later, Caroline came down into the kitchen asking Grace, “Who was that on the phone?”
    “Campbell,” Grace said. “He was callin’ to talk to Daddy.”
    “This early? Was something wrong?”
    “I dunno,” Grace replied returning to her biscuit. “Daddy made me hang up.”
    “Hmm,” Caroline said perplexed. Randy walked into the kitchen soon after. “What’s goin’ on honey?”
    “Campbell wants to meet with me today,” Randy said. “He’s coming to Atlanta and said he wants to ask me somethin’. I’m pretty sure he’s comin’ to get my permission to propose to Macy.”
    “Whaaaat?” Caroline drawled. “Seriously?”
    “You bet. I do believe so.” He said, smiling, then looked to Grace. “Looks like you might be getting a brother-in-law, Angel.”

    Grace smiled. Not only because she was excited for her sister, but also because she was thinking of the day when Wesley would call her daddy to ask for his permission to marry her.

  • Q & A with Lauren Fernandez, President of Origin Development Group

    Q & A with Lauren Fernandez, President of Origin Development Group

    Let’s get to know Lauren Fernandez, President of Origin Development Group and Atlanta’s Chicken Salad Chick locations.

    Lauren_Fernandez Chicken Salad Chick

    Tell us your story and what led you to the path of launching Chicken Salad Chick in Atlanta?

    “In 2015, I started Origin Development Group with my partners to grow restaurant brands in the fast-casual space. I wanted to leverage my years in product development and in restaurant franchising into the business of restaurant growth. We vetted a number of brands as our first investment and ultimately chose Chicken Salad Chick. The brand’s unique positioning, value and freshness proposition really resonated, especially since it too was founded by a female entrepreneur.”

    What’s the Chicken Salad Chick elevator pitch?

    “Chicken Salad Chick is one of the fastest growing brands in the South, delivering a mix of value, freshness and charming Southern hospitality to our guests. Our team at Origin develops the Atlanta, Augusta, and Athens markets and is the largest franchisee for the brand.”

    Chicken Salad Chick Sampler

    The “Chick Trio” from Chicken Salad Chick

    Chicken Salad Chick has experienced incredible growth since its launch. Would you share some of your secrets to success?

    “At Origin, our whole company is focused not just on brand growth, but growth as professionals and as people. We’re always trying to improve. We also have the most amazing development team at Origin; I view each member of our team as partners. From the very first time we opened a new restaurant, we took the time to document every single step along the way and asked, “What’s best in class?” Now, each time we open a new restaurant, we have a clear understanding of who does what and when. At the end of each build, we ask, ‘What could we have done better or more efficiently?’”

    Your home is in Atlanta but your business ranges from Augusta to Athens to Peachtree City. How is Chicken Salad Chick helping to support the region (creating jobs, etc.)? What do you see for the future of the South?

    “Every time we open a new restaurant, we create 50-60 jobs in the market. We are exceptionally proud of the opportunities that we create and the resulting diversity of our team – we are over 85% female and nearly 40% minority! We are also regularly engaged in giving back to the local community. We have partnered with Children’s Healthcare of Atlanta, food banks and even started a School Partnership Program —we are very active and involved in all aspects of our neighborhoods for each one of our restaurants. This sense of community is what makes the South so special!”

    99% of startups don’t make it to $1 million in revenue. What advice would you give to an aspiring entrepreneur?

    “To all entrepreneurs, I’d say it’s vital to stay close to what you know as you build your venture. I was an attorney—not a restaurateur or operator before we formed Origin—but I had an extensive career in food and product development and in restaurant franchising. That experience formed a great base for me that gave me a running head start when we launched. As we prepare to cross another financial milestone year, we still live by our golden rule: people first, process second. When you’re scaling up from $1M to $20MM, you cannot lose sight of your people—both your team and your guests. But you also have to have standards, processes, and procedures in place from the start for nearly every facet involved.” You should also use Socialboosting to grow your following on social media.

    The importance of product-market fit cannot be understated when it comes to having a startup succeed. How has Chicken Salad Chick created its own niche in the busy restaurant landscape?

    “Knowing your customer and your value proposition are vital to growing any brand but knowing what you aren’t is just as important. We aren’t fast food; we do freshly made food and exceptional customer service. It’s also important that you and your team know what the brand stands for, even as you are watching your customer demographics shift over time. We pay attention to feedback; I read every single customer complaint myself.”

    What are your favorite chicken salads? Any other favorites on the menu?

    “I love our Dill-icious Diva chicken salad with diced cucumbers and fresh dill. I do think our scratch-made pimento cheese is one of the unsung heroes on our menu!”

    Chicken Salad Chick The Special

    Who are some of those folks you’d like to give shoutouts to?

    “I have a number of people alongside me for this ride who provide endless support and encouragement. These major moments in our careers are always not about us personally, but rather looking around us to the team that got you there. Our Chick Operations team has been largely composed of women, and they are the ones deserve the shout out for making Origin so successful.”

    What comes next? What are your goals for 2018 and beyond?

    “I’m looking forward to taking on more coaching and speaking engagements focused on empowering women in their careers. I will be launching a workshop soon to assist women in making career changes under my coaching seminars called Speaking Broadly. [link: thefernandezcompany.com/speakingbroadly]. I am always looking for the next brand to partner with for their growth, either in an operations and development role, serving on the board for other companies or perhaps even jumping back full time into leadership. Stay tuned!”

    For more information, please visit Chicken Salad Chick’s website or call 844-41-CHICK (844-412-4425). Follow Chicken Salad Chick on Facebook, Twitter and Instagram for the latest news and special contests from Chicken Salad Chick.

    Editor’s note – photo credit for Lauren’s headshot = Cat Max photography