• Our Southern Girl in Silicon Valley

    Our Southern Girl in Silicon Valley

    What is it like to be Southern in Silicon Valley?

    Southern_Girl_Silicon_Valley_Kelley_Reed
    Happy to be a Southern girl rocking the tech scene in San Francisco

    Silicon Valley is a magical place. A place that resides in the future; in the heads of brilliant ideators forced to execute products for revenue in the present. The culture and aura of the land between mountains and beside the Bay seems to lure ambitious people with the smarts to back up their dreams.

    Southern_Girl_Silicon_Valley_Kelley_Reed

    To a child growing up in the South, in a small Georgia town of 30,000 people; and child of a single mother who worked nights, I had no clue a place such as this existed…except from watching Full House.

    Growing up we didn’t have much, but I knew I was smart. I inherited skills to figure out puzzles, even at a young age, with the capability to envision solutions and be what my mother called ‘mechanical.’ No one in our family at that time had ever graduated college or became anything like an ‘engineer.’

    Being from a humble beginning with family where no one had a formal four-year education at the time, I didn’t have much in the way of direction once I attained my scholarship and headed toward The University of Georgia in Athens, Ga. However, the experience opened my eyes to the experience of being in a place where the intellectual capital is high, and ambition levels, ideas were surrounding me and I loved that environment.

    My interest in the business side of technology developed after college when I was provided the opportunity to work in the field of technology recruiting and human capital consulting. I took the job thinking I would give it a year, but I was hooked. Learning about new technologies that IT organizations were looking to implement to run the overall business more efficiently was exciting. Those who are interested to learn topics that excite them, they can try using the best online learning platforms.

    As I talked to more and more consulting candidates, I realized that although technologies were being implemented in companies all over the globe, much of the thought leadership behind NEW technologies was originating out of Silicon Valley. I wanted to be there.

    The steps that followed took a ton of hard work, risk, and faith. But what did I have to lose? I could land back in my hometown where I started if all failed.

    Step 1- I quit my job.

    I decided to go back to the town and University that I so loved and get my MBA at  UGA’s Terry College of Business. In preparation, I took calculus to get my brain back in gear for math related classes. I started editing resumes on the side for income. I spent the next two years working (again) my butt off since many of the math related classes did not come easily for me.

    I studied and many of my Atlanta-based friends will tell you it was a blue moon when they saw me. Friendships were lost when I couldn’t attend weddings, etc. There were plenty of sacrifices but my focus came first- when you’re paying for it yourself, and lose out on the salary you would be making, and in student loan debt via the navy federal consolidation loan I got – you realize quickly that you can’t please everyone and have to prioritize. However it is important to have strategies that will help you stick with your debt management plan, check out a helpful place similar to debtconsolidation.com debt management for more info!

    During my MBA, due to the network I had built out prior to MBA, I was presented with an opportunity to work for IBM. I knew this would provide me with an excellent opportunity to become familiar with a wide range of technologies leveraged in multiple areas of a business. I chose to spend the summer between my first and second years of my MBA sleeping on a blowup bed in my friend’s basement and fighting Atlanta’s top end perimeter traffic every day.

    It paid off in the form of wonderful business relationships gained that provided me with an offer from IBM to move me to the Bay Area in order to work on a highly visible merger.

    The magic started there. I have been very fortunate to call San Francisco my home for three years. I work with Gartner now in a global role where I help Silicon Valley C-Levels make decisions with the power of the top technology-related analysts in the world. I study their business and help them select the right technologies to implement, which markets to go after, help them get inside the mind of their buyers. It’s an amazing opportunity and I can verify that this place is truly magical and its sharpest leaders do live in the future.

    As for my Southern roots, I carry them with me every day.

    You’ll find me on the direct SFO>ATL frequently, as Georgia is home. Athens is now where my mother and my stepfather live. I choose to return and share what I know with UGA students who are pursuing careers in technology.

    I fly my mother out often to show her the wonder and mystique of Northern California and repay her a bit for her hard work and support on the journey.

    Pretty_Southern_Girl_Mama

     

    When she visits, my Southern accent seems to come out to match hers, and people we meet always ask, “Where are you from?” They never ask, “Where are y’all from?”

    The looks on their faces show the mystique they feel for such a charming area of the Southern world we both call forever home.

  • Jeffrey Fashion Cares Spring 2017 Preview

    Jeffrey Fashion Cares Spring 2017 Preview

    Atlanta’s most fashionable event of the year is Jeffrey Fashion Cares.

    At the end of every summer, Atlanta’s fashion elite gather at Phipps Plaza for Jeffrey Fashion Cares. This is a soiree unlike any other, with the evening culminating in Jeffrey’s glamorous fashion show. The date for the 2017 Jeffrey Fashion Cares Atlanta is slated for Monday, Aug 28.

    With six months to go until Jeffrey Fashion Cares, and to announce the date of the 25th annual event, the Jeffrey store in Phipps Plaza hosted its 2nd annual Spring Fashion Preview.

    Jeffrey Atlanta Cathy Waterman

    Love this bright look for both spring and summer

    Influencers and trendsetters alike gathered to see Jeffrey’s fashions paired with accessories from special guest and contemporary jewelry designer Cathy Waterman. While fabulous collections from luxury designers such as Gucci, Balenciaga and Givenchy were presented, the focus of the 2017 annual Spring Preview was to spotlight designers new to Jeffrey’s stores, including: Mira Mikati, Jourden, Maticevski, Simone Rocha, Sies Marjan, and Brock Collection.

    Jeffrey Atlanta Cathy Waterman

     

    Not only did the models dazzle guests in attendance with the hottest spring trends, but each look was perfectly complimented with hand-selected Cathy Waterman pieces by the designer herself.

    Jeffrey Atlanta Cathy Waterman

     

    Delicate, yet bold with whimsical, intricate details, Jeffrey not only featured Cathy’s latest and most popular collections, but also spotlighted one-of-a-kind pieces created for Snow White and Huntsman and The Hunstman: Winter’s War movies.

    Jeffrey Atlanta Cathy Waterman

     

    This year is already flying by, so it’s time to start thinking now about what to wear to the 25th annual Jeffrey Fashion Cares on Aug. 28. We’ll keep you updated with details here at Pretty Southern.For more information, visit Jeffrey’s website, stay connected on Twitter @JeffreyATLNYC, Instagram @JeffreyAtlantaNewYork and on Facebook.

  • Batter Up! The Restaurant List for Battery Atlanta at SunTrust Park

    Batter Up! The Restaurant List for Battery Atlanta at SunTrust Park

    Battery_Atlanta_Braves_New_Stadium_1

     

    The Atlanta Braves new home at SunTrust Park is almost ready for Opening Day, and the list of restaurants The Battery Atlanta has got our mouths watering. Here’s a list of restaurants and target opening dates:

    One of our favorite Southern chefs Hugh Acheson has a new concept with First & Third Hot Dog and Sausage Shack. Acheson’s menu will focus on high-quality sausages and hot dogs, most from local butcher Patak Meats in nearby Austell, Ga.

    Another star on the all-star chef line-up, Linton Hopkins, has a new steakhouse dubbed C. Ellet’s, after his great-grandfather. “The ~6,500 square foot restaurant will draw inspiration from New Orleans,” according to the press release.

    Antico_Pizza_Atlanta_Braves_New_Stadium_Battery

    Previously announced, Antico Pizza will be open its third location at The Battery

    Also from the PR:

    Yard House the high-end sports bar chain (with another Atlanta location at Atlantic Station) will occupy a ~12,000 sq. footprint for its bevy of beers and delish pub grub.

    FEED – Fried Chicken & Such, by Chef Marc Taft, is slated for a May opening. Taft is known in the Atlanta area for his popular Chicken and the Egg restaurant in Marietta.

    Opening this summer, BURN by Rocky Patel is an evolution in cigar lounges. Featuring a design that draws on an exotic mix of Mediterranean, Asian, and Cuban cultures, BURN is a sanctuary for those who enjoy fine cigars and premium spirits.

    Beginning in May, Haagen-Dazs will bring their perfect flavors and creamiest textured treats to The Battery Atlanta.

    On the retail side, Baseballism will offer lifestyle apparel inspired by America’s pastime. Specializing in premium apparel and accessories, Baseballism has a selection of merchandise for men, women, and children of all ages.

    Are you looking for an expert design and production team for your apparel business, then you can check out these Thrive wholesale screen printed tshirts here for more info!

    Here’s the tentative Battery Atlanta Opening Schedule

    (April/May – subject to change)

    April

     Braves Clubhouse Store

     Coca-Cola Roxy Theatre

     Two Ballpark Center

     Mizuno Experience Center

     Yard House

     Terrapin Taproom featuring Fox Bros. Bar-B-Q

     Todd English Tavern

     Sport & Social

     Antico Pizza

     Harley-Davidson

    May

     C. Ellet’s

     Goldberg’s Bagel Company & Deli

     Haagen-Dazs

     FEED Fried Chicken & Such

     Wahlburgers

     Sugarboo

     Dress Up

     Baseballism

     PBR Bar & Grill

     

    About SunTrust Park and The Battery Atlanta

    SunTrust Park, the new 41,000-seat home of the Atlanta Braves, is being developed by the organization in partnership with the Cobb-Marietta Coliseum and Exhibit Hall Authority and will be completed by Opening Day 2017. Located in Atlanta at the intersection of I-75 and I-285 in the bustling Cumberland area, SunTrust Park will flow directly into The Battery Atlanta, a 1.5 million square foot mixed-use development, featuring boutique shopping, chef-driven restaurants, an Omni Hotel, The Coca-Cola Roxy Theatre, 550 residences and One Ballpark Center, Comcast’s regional office headquarters. Powered by Comcast’s all-fiber network and delivering multi-terabit capabilities, SunTrust Park and The Battery Atlanta will have the highest-capacity network serving any stadium and mixed-use development in the nation. The Battery Atlanta is being privately developed by the Braves along with retail partner Fuqua Development, office developer Pope & Land Enterprises and Pollack Shores Real Estate. Visitors can get a sneak peek of SunTrust Park and The Battery Atlanta at www.braves.com/suntrustpark or www.batteryatl.com.

    # # #

  • Pretty Southern Visits Mastermind Your Launch on Business Radio X

    Pretty Southern Visits Mastermind Your Launch on Business Radio X

    Stefanie Diaz rocks her show Mastermind Your Launch on Business Radio X.

    Stefanie_Diaz_Mastermind_Your_Launch_Business_Radio_X Stefanie Diaz and yours truly @Pretty_Southern

    Talk about a #GirlBoss! Stef is rocking the tech scene in North Fulton – a.k.a. the 400 corridor from Atlanta to Alpharetta. Her consulting firm Mastermind Your Launch is dedicated to helping early-stage entrepreneurs develop strategic marketing programs and communication plans. I was delighted to connect with Stefanie and join her weekly show at Business Radio X!

    Mastermind Your Launch Business Radio X  Y’all definitely should follow Stef on Twitter @MastermindStef

    Click here to replay Mastermind Your Launch

    This was one of the first opportunities I’ve had to speak publicly about my career as editor of PrettySouthern.com and the Storyteller at Terminus: Account-Based Marketing. With my 10th anniversary from graduating at UGA (yikes!) coming up in May, it was cool to share my story since graduating from the Grady College of Journalism & Mass Communication, when I was Editor of The Red & Black.

    I shared with Stef how I graduated right before the Great Recession in 2007 and worked for Naylor Publications, Jezebel magazine, AutoTrader.com, and RaceTrac convenience stores before making my “pivot” to the startup world. In the summer of 2011, I launched Pretty Southern with my husband, Kevin, who bought this domain, our WordPress theme, and he even designed our first logo.
    Pretty Southern logo

    Around the same time, the content marketing boom started happening thanks to Pardot for putting Atlanta on the map. All these startups started getting funded all of a sudden. And these companies needed help with their digital brand presence, marketing communications, PR, websites, social media, SEO (see page), etc.

    I saw job openings for roles like Marketing Communications Manager and Content Manager. Big shout out to Nate Kristy for giving me my first gig in the startup world and training me how to use B2B #MarTech software.

    Stef pointed out this was a cool opportunity for me to find a career which leveraged my journalism training in college. I’ve been lucky to work at awesome startups like Preparis, Urjanet, and MemberSuite before coming to my fourth startup, Terminus. I was employee #12 and now we’re at 100 people!

    Click here to listen to the replay

    “So you call yourself a Storyteller…”

    Stefanie_Diaz_Lauren_Patrick_Mastermind_Your_Launch  Chatting at Business Radio X

    During our conversation, Stef and I talked about how we both love to help companies tell their story. There’s been a shift in digital marketing to focus on the story of a company, creating thought leadership for the brand. It’s about creating awareness and education in the marketplace. Stef pointed out that there are so many different ways to go about sharing a story in different angles to promote a company and the product/services they offer.

    “Story brings an attachment…it can mean a lot of different things.” – Stefanie Diaz

    One of her favorite examples was about the proprietor at Vino 100 who can tell the stories about all the different vineyards represented in his wine shop. We both “drink the Kool-Aid” when it comes to Simon Sinek and his “Start with Why” and the Golden Circle. Giving out promotional items like branded bottled water from nevadabottledwater.com also boosts brand exposure.

    With Sinek’s philosophy for business or “why” you’re here is to serve your customer, and then you develop your company’s value proposition. It’s all about how you execute the story: are entrepreneurs being courageous and passionate to get their story out there. Wha is cool, too, is using technology to tell your story at scale..like we do here at Pretty Southern.

    “It’s easy for anyone of us to tell our story.”

    When Stefanie asked me what the future holds, I said I wanted to keep doing the Pretty Southern thing for the foreseeable future. Kevin is rocking at his company, Exomotive, building Mazda Miata-based racecars called Exocets, and we were honored to be named by Hypepotamus as a Startup Power Couple on Valentine’s Day. There are lots of late nights on the couch, with Kevin plugging away too, but it’s so special to have someone to share this startup journey with, to cheer you on, and understand the pressures that come with running a company.

    Kevin and I got married on October 10, 2010 (yes that’s 10.10.10) so now we’ve really started thinking about where we want to be on 10.10.2020 and what success would look like.

    Stay tuned to see where this Pretty Southern story goes…

    Lauren_Patrick_Pretty_Southern_Terminus_Business_Radio_X_Mastermind_Your_Lunch
    Thanks again to Stefanie Diaz of Mastermind Your Launch and Business Radio X for having me on the show!

  • Girl Scout Cookie Beer Pairing at Cypress Street Pint & Plate

    Girl Scout Cookie Beer Pairing at Cypress Street Pint & Plate

    Girl Scout cookie lovers & beer connoisseurs unite!

    Girl Scout Cookie Beer Pairing
     
    This Saturday, March 4, y’all check Cypress Street Pint & Plate for a special Girl Scout cookie beer pairing.

    From 1 – 4 p.m., the Girl Scouts from Troop 15524 will be at Cypress Street Pint & Plate selling their highly anticipated cookies. Enthusiasts interested in the beer pairing can enjoy Thin Mints paired with Left Hand Milk Stout Nitro, Samoas paired with Cherry Street O.A.S.I.S. (Old As S*** Imperial Stout), Savannah Smiles paired with Avery’s Liliko’i Kepolo and Toffee-Tastic paired with Green’s Endeavor Dubbel throughout the day, or until supplies lasts.

    Beer Pairings Include:

    Thin Mints with Left Hand Milk Stout Nitro

    The dark malty milk stout will tie together the minty crunchy body and rich dark chocolate found in Thin Mints. The nitro version will add a velvety mouthfeel to really bring home the milk and cookie effect. Strong flavor profiles are needed to stand up to an already loud and delicious cookie and this nitro milk stout will deliver.

    Samoas with Cherry Street O.A.S.I.S. (Old As S*** Imperial Stout)

    The semi-sweet chocolate and toasted coconut from the cookie will pair great with this whiskey and coco nib infused stout. It will start with raisins and booze up front and linger with a sweet whiskey finish. With notes of vanilla, chocolates and dark fruits, this will pair great with the coconut chocolate cookie.

    Savannah Smiles with Avery’s Liliko’i Kepolo

    Savannah Smiles is a lemon butter cookie with powdered sugar and it will pair nicely with a super light bodied witbier. The Liliko’i is flared up with passionfruit but will hold on to a slightly tart and acidic finish. It will compliment this light cookie without overpowering it.

    Toffee-Tastic with Green’s Endeavor Dubbel

    This is a buttery, gluten-free cookie with toffee bits that will pair nicely with Green’s gluten-free Belgian Dubbel. It still has a traditional Belgian Dubbel yeast bouquet with a sweet, malty mouthfeel and tastes of dark sugar and toffee. Instead of overpowering the cookie, the toffee-tastic should bring out some hidden notes in this dubbel.

    For more information or the complete menu, check out their website  or call 404.815.9243.

  • Dear Atlanta Falcons on Super Bowl Sunday

    Dear Atlanta Falcons on Super Bowl Sunday

    To the Atlanta Falcons on Super Bowl Sunday…

    Dear players, coaches, fans, fellow Atlantans, and all y’all Dirty Bird fans around the world — who would have thought we would be going to the Super Bowl in 2017? Like seriously y’all, the Falcons chances of going to the Super Bowl at the start of the 2016 season were 40:1!

    If there’s one phrase that truly represents Atlanta it’s #RiseUp!

    We’re a city that’s pretty riled up right now. It was less than three weeks ago that our new President called ATL “horrible” and “falling apart”. The old Trumpster could not have spouted more of an “alternative truth” than if he claimed to see a pack of unicorns chugging PBR in front of a clean Claremont Lounge.

    Atlantans rallied in a battle cry of #Defendthe5th for our hero Representative John Lewis. We banded together in the spirit of pride for our city, and this before the Falcons defeated the Packers to land our Super Bowl spot. Unlike the New England Patriots, we never saw this one coming.

    Now granted, Atlanta is a young city compared to Boston.

    The first English settlers didn’t arrive here until the 1800s, and “Terminus” was born in 1837. Atlanta only became “Atlanta” in 1847 so technically we’re about 170 years old.

    And in our less than 200 years, our city has been completely burned to the ground thanks to that Damn Yankee Sherman. Boston never had to overcome that type of decimation. Look at what our beautiful Atlanta has become.

    #ChooseATL #DiscoverATL Atlanta_Jackson_Street_Bridge_Pretty_Southern

    Atlanta is thriving, just like our Falcons

    This team and its owner Arthur Blank have done so much good for our city, the state of Georgia, and the entire South. Atlanta has booming businesses, the busiest airport in the world, and like our original name “Terminus” we’re becoming an intersection for America, and really the world.

    Now here we are, getting ready to take on the Delfategaters themselves.

    It’s safe to say the Patriots are the Damn Yankees in this Super Bowl. Remember y’all, Tom Brady is a cheater. He had to sit out four games this year because of the whole Deflategate scandal. Brady is no gentlemen in real life, as he left a pregnant Bridget Moynihan for Giselle, and let’s not even get started about his politics.

    As Margaret Mitchell wrote about in Gone With The Wind: “Gumption…it’s what makes the strong survive while others go under.”

    These Atlanta Falcons are a team of gumption. The fact they made it to the Super Bowl this year shows how this team has come together in the spirit of glory and greatness. Let no Patriot put us under, because these Atlanta Falcons are the real America.

    Now here’s something pretty cool. The startup I work for is also named Terminus. I’m proud to be a “Terminator” at the #1 Best Place to Work in Atlanta (thanks Atlanta Business Chronicle for that accolade). We were lucky to be featured on CMSWire in a “Super Bowl Challenge” with a Boston tech company.

    Atlanta_Falcons_#RiseUp_Terminus
    That’s yours truly rocking a Varsity hat down in front

    As we prepared for the Super Bowl and our team spirit running high, my fellow “Terminator” Brent Edmonson wrote something that really stuck with me…

    What makes Atlanta such an amazing tech city is the fact that we mix the fast moving world of technology with our deep-rooted heritage of Southern charm.

    So yeah, we may not win this one, but dammit we’re going to try because that’s something Southerners have always done. This Super Bowl shot could not have been fired at a better time because Atlanta is ready to rumble.

    Here’s to the Dirty Birds, and all the birds of a feather that flock together.

    #RiseUp y’all! Go Falcons!